Tim Baltes

 MORE COPYWRITING EXAMPLES

ROLAND CORPORATION

I worked with Roland in mid-2022 with their global marketing division. My copywriting work was split between two areas of focus—marketing and editorial.

On the marketing side, I worked with products in the synth and drums categories. Primarily, I crafted web copy for new products. A few examples include JUNO-X (April 2022) and AIRA Compact, including the T-8, J-6, and E-4 Pages (May 2022).

On the editorial side, I worked with products across the Roland catalog, authoring and editing articles. I was charged to coordinate some projects as well, selecting writers, preparing briefs, editing work, and laying out articles in WordPress. Here are some examples of my editorial work:

Beginner Drum Articles (Edited, February 2022)

• What Do I Need to Play Drums?

• How Do I Learn to Play Drums?

• Is it Hard to Play Drums?

• Why are Electronic Drums Good for Beginners?\

Piano Articles (Authored, April 2022)

• Lapsed Player: Returning to the Piano

• More Than Keys: Piano at the Center of the Family Home

TD Series V-Drums Articles (Edited, May 2022)

• Roland TD-1 Drums: The Perfect Start

• Roland TD-07 Drums: The Next Step

• Roland TD-17 Drums: Get Better, Faster

• Roland TD-27 Drums: Next-Gen Performance

• Roland TD-50X Drums: V-Drums Redefined

• Roland VAD Drums: Fusing New Tech and Classic Design

FRANKLIN DRUM CO.

During the company’s recent rebrand from Risen Drums to Franklin Drum Company, I was brought in to help with everything from copywriting to product development and branding too.

From the logo design to the proprietary shell formula and the web copy, my fingerprints are visible across the company’s website and its products.

Venture 4th media

Venture 4th Media owns many content-based sites that explore hobbies and interests. One of those entities was Drumming Fanatics. There, I worked on articles that stress SEO in hopes to garner more eyes on the site.

There, I was tasked creating an article picking manufacturer Ludwig’s five best snare drum offerings and then explaining each one thoroughly. At the end, I chose my favorite. This content is built to connect with all players – novice, intermediate, and expert. When writing for such a wide range of readers, I’m very careful to avoid too much jargon. I also try to distill information to its most basic form so that a non-drummer could read my article without confusion and leave with all the information they need to make an informed purchase.

While the website is not available today, you can see how I use the same sort of perspective and skill set via YouTube video scripting in examples like this.

Revival Drum Shop

I’ve worked with José Medeles, owner of Revival Drum Shop, on several projects. I’ve prepared marketing campaigns for the shop. I’ve done social strategy and management for his first book. And now, I’ve collaborated with him by writing a few pages for his new book, A Drummer’s Ethos.

The book is a collection of quotes related to stoicism and drumming, but it also incorporates the writing of several drummers. Fred Armisen (Comedian, Late Night with Seth Meyers Drummer), Todd Trainer (Shellac), Glenn Kotche (Wilco), and Danny Frankel (Lou Reed, John Cale) are just a few of the drummers who’ve written alongside me in the text. My writing here takes a departure from my standard copywriting work and provides a view at something a little different.

For the work I contributed, click here.

DRUM FACTORY DIRECT

I’ve known Mike Dawson of Drum Factory Direct (DFD) for years, and I’m proud of the work I did on DFD’s new StickShed website. There, I did some copywriting and a little branding work too. On the copywriting end, I wrote web copy for every Vic Firth and Zildjian SKU. On the branding side, I provided guidance on the mascot and vibe of the copy, including recommending the now infamous beaver mascot.

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